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Како социјалните медиуми им овозможија на луѓето да бидат дел од европските избори

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20140602PHT48711_originalЕвропските избори се покажаа како хит на социјалните мрежи

Social media have transformed voting from a democratic duty into an event. Where before it was an anonymous act in the privacy of a voting booth, these days it is something you share on Facebook or Twitter, sometimes accompanied with a “stemfie” of yourself voting in the polling station. It has allowed a lively debate online in the weeks leading up to the elections. Perhaps this has helped to stabilize turnout after years of decline, but it is certain it has enabled people to become involved.

Посегнување до оние кои првпат гласаат
Social media provide an excellent opportunity to communicate with young people, who often decline to vote. The Parliament created a special video about a young voter and his astonishing adventures on the way to the ballot box, which was watched more than 2.5 million times in a matter of weeks on YouTube and Facebook. The Parliament’s official elections video also proved a hit, as it was watched more than 11 million times.

Милион твитови и уште повеќе
Многу луѓе се појавија и на социјалните мрежи за да разговараат за европските избори. За време на изборната недела (19-25 мај) хаштагот #EP2014 беше користен во повеќе од милион твитови за да се разговара за изборите.

The Parliament’s web team developed a dashboard to make it possible for people to follow discussions on the elections in real time. During elections on 25 May night this was projected in the Parliament’s chamber and was used online more than 15,000 times.

За да ги промовира изборите, Твитер покажа изборни транспаренти со кои ги повикуваат своите корисници да гласаат, што беше првпат да го направат тоа. Пораката беше видлива за сите што пристапуваа до нивниот профил на Твитер преку мобилен уред на денот на изборите, освен луѓето што живеат во ОК и Холандија.

Секој петти европски гласач стигнал преку Фејсбук
Facebook also supported the elections by launching an ‘I Voted’ button, which was first used during the 2008 US elections. This allowed voters to show their commitment and motivate friends and family to join. The message was shared more than 2.7 million times and seen by one in potential five voters in the EU (nearly 90 million people).

Маркетинг

The Parliament had developed two elections apps for Facebook. The application ‘I am a Voter’ allowed people to share virtual balloons and send them on a trip around the world. The longest balloon trip notched up more than 260,000 virtual kilometres, equivalent to travelling more than five times around the earth.

Another application – ‘A Taste of Europe’ – invited people to vote for their favourite European dish and organise a dinner on elections night. Bulgarian shopska salad won the honour of Europe’s most popular dish with some 20,000 votes, ahead of Lithuanian beetroot soup.

Лавра

Even Google, the world’s most popular search engine, played its part by turning its famous logo above the search window  into a blue ballot box covered with yellow stars.

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